One platform for forms, from build to review
Build a form, put it where people will answer it, and work through what comes back. Here is what you get, and where to go deeper on each.
Drag-and-drop form builder
- Build forms by dragging fields onto a live preview
- Text, choice, file upload, date, rating scales, and NPS questions
- Conditional logic shows or hides fields based on answers
- Forms work with or without JavaScript
AI and human-in-the-loop
- Native MCP server so AI agents can create forms and read results
- LangGraph checkpoint node adds a human review step to any agent
- Assign review tasks, track their status, and notify reviewers
Case management
- Turn a submission into a case with an owner, a status, and an activity trail
- Assign a task to anyone by email, with no account required on paid plans
- The workflow resumes automatically once the human returns an answer
Integrations
- Email alerts on every submission
- Slack alerts and webhooks that deliver each submission to your stack (Pro and Business)
- Connect a CRM, an email list like Mailchimp, or Zapier, Make and n8n (Pro and Business)
Developer platform
- REST API to create forms and pull submissions
- Signed webhooks with automatic retries (Pro and Business)
- SDKs and a copy-paste embed for any site
- Give a review task its own deadline when your agent creates it
- Mark a review task urgent when your agent opens it and it sorts to the top of your review list (Pro and Business)
Popups & triggers
- Open your form over the page when someone moves to leave
- Or once they have scrolled down, after a set time, or when they go quiet
- Choose how long before the same visitor sees it again
- Point us at your cookie banner and we count no popup views for a visitor who said no
Submissions and data
- Submission dashboard with CSV export
- File uploads saved to secure storage
- Spam protection with honeypot fields and rate limits
- Set how long submissions are kept under Data Retention in your account settings (Pro and Business)
What you get out of it
Four things change when inquiries arrive as a form instead of a message. None of them needs a marketing claim to be true.
Nothing gets lost
Inquiries arrive by email, phone, social messages and in person, and none of those is a list. A form is the one route that arrives as a record, so the question is never whether you missed one.
Answers you can compare
The same questions, asked the same way, every time. That is what lets you sort them, filter them, export them to a spreadsheet, and put an owner and a status on each one.
Fewer messages back and forth
The details you would have had to ask for anyway are asked once, up front. A quote request that arrives with the budget and the deadline already in it does not cost you a day of emails.
You find out what people want
A hundred answers to the same question show a pattern. If most people picking your quote form choose one budget bracket, that is your business telling you something you can act on.
Where your answers are kept
If you collect personal details from people in the UK or the EU, where those details are stored is your responsibility, not just ours. Here is what we can tell you plainly.
Stored in Europe
Submissions are held in a database in London, and the servers that receive them run in London and Frankfurt. Uploaded files are stored in London. Nothing is moved to another region to be processed.
You decide how long to keep it
Set a retention period per form and older submissions are deleted automatically. Keeping personal data no longer than you need it is what the UK and EU rules ask for, and this is the setting that does it.
Delete an answer, or the whole account
If someone asks you to remove their details, you can delete that submission. You can also close your account and take everything with it. Export to a spreadsheet whenever you want, so leaving is never blocked by us holding your data.
What we do not do
We do not sell your data or the answers people give you, and we do not use them to advertise to anyone. We are not going to show you a compliance badge either: no certificate exists that makes a form lawful, and the work that does is yours and ours together.
What happens to spam
A hidden field turns bots away, and a message that reads like spam or an unsolicited pitch is held where you can still find it, rather than lost or sitting in your inbox with the messages you actually want.
A hidden field catches bots
Every form has a field a person never sees, and a bot that fills in everything on a page fills that in too. We do not save what it sent, and we also limit how many times one source can submit in a row.
Honeypot Field Name in the form's Settings tab
Messages are read before they reach you
We look at what someone typed for the signs of link spam, or of a stranger offering you their own services rather than asking for yours. This runs on every submission with a message field, and a short answer to an ordinary question is never held for it.
Suspected spam and sales pitches get their own tab
A held message stays out of your inbox by default, and it stays somewhere you can read it. Open a form's Submissions tab and Suspected spam and Sales pitches sit there as their own views. Find one that looks like a real message and one click moves it back to where your real messages are.
Suspected spam and Sales pitches on a form's Submissions tab
Hide them from your lists and your numbers
One switch keeps held messages out of your submissions list and out of the counts on your dashboard, so a spam wave never makes a form look busier than it is.
Hide spam and sales pitches above the submissions list
Decide what to do with a sales pitch
Someone offering you their own services, such as web design or SEO, is kept in its own tab and out of your inbox by default. Switch this to have them emailed to you instead, marked as a sales pitch, in case you sometimes want to hear from a supplier.
Sales pitches in the form's Settings tab
Decide whether to hear about suspected spam
Suspected spam is off by default, so you are not emailed or notified about it. Turn this on if you would rather see it than miss it.
Notify me about suspected spam in the form's Settings tab
When a visitor says no to cookies
If you open a form as a popup, the answer your visitor gave your own cookie banner decides whether we count that view. Here is what we do with it, and what we leave to you.
Your cookie banner stays yours
We add no banner of our own to your site, because two prompts on one page ask your visitor the same question twice. You tell us where yours records its answer and we read that answer before counting a popup view. On a site with no banner at all, which is most sites, popup views are counted as usual.
Does your site ask visitors about cookies? under Counting visitors in the form's Settings tab
When the answer is no
The popup still opens and the visitor can still fill your form in. What stops is the counting: we record nothing about that visit. If they change their mind while your page is open, the counting stops there and then.
Popup view counting on the form's Overview tab, which says which answers are counted and which are not
Some browsers answer for the visitor
A browser can ask every site not to sell or share the person's data. We honour that with nothing for you to switch on: the view is still counted for you, and it is recorded without their IP address or which browser they used.
What we do about consent is set out in full on one page, down to what happens on a site with no cookie tool. See what popups can do for the rest of it, and our privacy notice for what we observe either way.
In every form you build
These are settings on the form you are already editing. Each one names the control to look for, so you can go and turn it on.
Ask a question only when it applies
A field can sit out of sight until an earlier answer calls for it, so nobody reads a question meant for someone else.
Conditional Visibility on any field you pick in the builder
Split a long form into steps
One long page becomes a few short ones with Previous and Next between them. You name each step and choose which fields belong to it.
Multi-Step Form in the builder
Tell people what to fix in your own words
When an answer does not pass a rule you set, such as a required field or an email address, you choose the words someone reads in place of the browser's default wording.
Custom Error Message in the Validation tab of the field you picked
Let people finish later
Answers are saved as someone types, so a visitor who leaves half way through comes back to the form as they left it.
Save Partial Submissions in the form's Settings tab
Keep bots out
A hidden field catches the bots that fill in everything on a page, and we rate limit submissions so one source cannot flood your inbox.
Honeypot Field Name in the form's Settings tab
Collect files with the answers
Add a file upload field and what people send is stored with the rest of their submission.
File Upload in the field types in the builder (Pro and Business)
Match your own look
Set colors, fonts and spacing, save them as a theme, and reuse that theme on every form. There is a panel for your own CSS when you want to go further.
Custom CSS in the form's Theme tab
Send people to your own page afterwards
Give the address of your thank-you page and that is where someone lands once they submit. Leave it empty and they see your success message instead.
Redirect URL in the form's Settings tab (Pro and Business)
Decide which sites can use the form
List the sites allowed to submit it, and a copy of your form on somebody else's page is turned away.
Allowed Origins in the form's Settings tab
Say something back that fits what they answered
When someone finishes, they can see a result that fits what they said instead of the same thank-you message as everybody else. Write two or three results, mark which answers count toward each, and the form picks one.
What people see at the end in the form's Settings tab
The moment a form opens, the questions it asks next and the result at the end are three parts of one thing. See how they fit together.
One is built already: the Service Fit Quiz asks three questions and ends on whichever of its three results fits the person answering. Open it and change the questions and the wording to your own services.
When someone else helps with your forms
Most accounts are one person, and none of this is required. When you do want a second pair of hands, open the form and invite them by email from Settings. They get that form only, and you decide before they arrive whether they can also correct, download and delete its answers.
Give a colleague access to one form
Invite a colleague by email from the form's Settings tab. They get that form only, with its answers, and none of your other forms. Choose what they can do as you invite them. Can edit lets them change the form and read the answers, but they cannot correct, download or delete them. Full access lets them do all of that too.
Send Invite in a form's Settings tab, under Colleagues with access
Take access away when someone leaves
The Colleagues page lists each form you've given someone access to, who has it, and whether they have Can edit or Full access. Remove someone and that form disappears from their account the next time they load a page.
Remove beside each name on the Colleagues page, or in the form's own Settings tab
See how it fits your work
Pick the page that matches what you are doing. Solutions lists more of them, including developers and AI teams.
Marketing teams
Lead capture, webinar signups and campaign surveys, and how the answers reach the rest of your marketing stack.
Read onSmall businesses
Contact, quote and appointment forms you can put on your own site, without asking a developer for help.
Read onAgencies
Forms for several clients at once, with a theme you save once and reuse, and their answers exported as a CSV.
Read onWhat people build with it
Contact forms, surveys, registrations, multi-step wizards and popup forms, each with what it takes to set one up.
Read onHow we compare
Side by side against Typeform, JotForm, Google Forms, WPForms and Formstack on free submissions, monthly price and how much JavaScript each one loads.
Read onWhat it costs
Submission limits and what each plan includes, starting at 500 free submissions a month with no card.
Read onStart building for free
Create your first form in minutes. 500 free submissions a month, no card required.